CCBCC was gearing up for aggressive growth—tripling company volume over five years through capital investment. But the service division—600+ people across 12 states—wasn’t ready to scale.

“As we increased equipment placements, it became clear our service organization couldn’t handle the demand,”
  – Jim Moore, then-President, CCBCC

Case Study: Powering Growth Through Operational Redesign

Challenge

How I Helped Coca-Cola Bottling Co. Consolidated (CCBCC) Scale Smarter, Save Millions and Strengthen Service

The

Mission

CCBCC brought me in through a cross-company consulting agreement with The Coca-Cola Company. My mission was simple—but far from easy:

Design a practical, scalable transformation plan

Field Service Optimization

Two white 3D humanoid figures using tin can telephones connected by string, standing on a reflective surface.

Call Center Refresh

  • Improved throughput & quality control

  • Reduced inventory waste

  • Freed up capital and space

Remanufacturing Optimization

Red and white race car with sponsor logos on a dirt track
Model of a vintage red Volkswagen Beetle decorated for Coca-Cola advertising, with a rack of bottles on the back

Lead execution without disrupting service

Assess the current operation

A white 3D figure holding a sign that reads 'ROAD TO' attached to a pole.

Actions Taken

  • 400+ roles reassessed and aligned to a new performance standard

  • Rewrote job descriptions, clarified expectations, and partnered with HR for a people-centered rollout

  • Focused on leadership accountability and performance transparency

  • Relocated to a more employee-friendly location

  • Upgraded tech and revamped training

  • Boosted morale, clarity, and responsiveness

A 3D digital figure wearing a yellow construction helmet, standing with arms crossed amidst orange and white construction barriers and traffic cones.

LASTING RESULTS

A 3D white humanoid figure pointing upward at a street sign that says 'SUCCESS'.

  • $15M in cost savings over 3 years

  • $11M boost to cash flow by reducing capital outlay

  • Enabled 3X sales growth without compromising service

  • Service team later recognized as best-in-class by the parent company