What CCBCC Did Before Tripling Sales

When Coca-Cola Bottling Co. Consolidated (CCBCC) made a bold decision to triple market volume in just five years, leadership didn’t just look at revenue projections — they looked at operational readiness.

They realized early that their Technical Services & Assets division, while filled with capable people, wasn’t built to scale the way the business needed to support a strategic growth initiative. Adding more of the same wouldn’t be enough. They needed a smarter service model, stronger leadership, and a redesign that could support meteoric growth without sending costs through the roof.

That’s when they brought me in — through a cross-company agreement with The Coca-Cola Company — to help reimagine how their 600-person service organization could evolve without losing its footing.

The result? A transformation that saved millions, boosted cash flow, and earned best-in-class recognition from the parent company.

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